Your KPIs will tell you whether or not your infographic worked they should not be an afterthought. 5) How are you going to determine success? See our guide to choose your distribution channels if you’re not sure where you should focus your energy. Knowing where it will be seen will have a huge influence on how you actually craft and design your infographic in terms of content, sizing, supporting visual assets, etc. Infographics are an inherently visual medium, and while many platforms are made for visual content, their requirements can vary. Knowing where your infographic will be distributed is crucial. In our early years, we were always shocked to deliver a slick infographic, then find out our partner didn’t even have a blog to post it on. 4) What channels will you use to distribute your content? You can also see our rundown of visual content types to determine what might work for you. If you’re not sure, here are 6 ways to know if an infographic is the wrong format. Over and over, we remind people that format should be determined by the story you’re telling.Īn infographic may work, but a GIF series, interactive infographic, motion graphic, or video might be the better solution. Other times they just want to appease a higher-up who wants what they want because they want it. Sometimes they want to create something because a competitor did. Way often see people get excited about a certain format or trend and go all in. 3) Is an infographic what you need to achieve your goal?
#5 STEP INFOGRAPHIC DOWNLOAD#
If you don’t have a strong sense of your audience, download our personas template and follow our guide to build them.
This will help you create an infographic they actually care about. You should be able to identify your audience segments, as well as their pain points and desires. If you want your infographic to succeed, knowing who you want to reach is paramount. It can actually be a huge waste of time if it’s not tied to your larger strategy. What are you trying to achieve with this piece of content? How does it fit into your short- and long-term marketing goals? Wanting to create an infographic because infographics are “cool” is not a reason. If you want your infographic to succeed, here are the key questions to ask from the start. (This is why we start every client engagement with a kickoff call to establish the g. An infographic is simply an extension of your larger content strategy, so you need to make sure your team is completely aligned before you schedule your first brainstorm. People often get excited by the idea of an infographic and want to dive into design immediately, but the process to make a successful infographic starts way before you ever come up with an idea. 5 Questions to Ask Before You Make an Infographic
#5 STEP INFOGRAPHIC PLUS#
Having made infographics for everyone from small startups to Fortune 100 companies, we’ve learned what works and what really throws a wrench in the process, so we’ve included our best tips, plus resources and templates to make it easier at every stage. We know you don’t want to be in the latter category, so we’ve created this complete guide to walk you through every stage of making an infographic. Some look great, some just need a little tweaking, and some are a straight-up nightmare. That said, there are still a lot of awful infographics in the world. The medium has also evolved since we’ve been in the game, allowing marketers to create more exciting, dynamic infographics than ever. (They also have plenty of applications within your organization, too.) (We even wrote a book about it.) It’s been over a decade since we started, and although the publishing landscape has changed since our early days of million-view infographics on Digg, they’re still a great way for brands to build brand awareness and communicate with the world.
#5 STEP INFOGRAPHIC HOW TO#
With over 4,000 under our belt, we’ve learned a lot about how to make infographics in our time.
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